EDUCATION AS A MARKETING TOOL
Many brands need to engage professional communities or consumers. Take for example a global coffee brand that wants to educate its consumers and independent barmen so that they can appreciate the value of Arabica coffee. In this case education is a marketing tool. After years of fun adverts, you can’t launch a boring educational activity to make them understand that your wine or your arabica coffee is better than the others.
Whenever you use education as a marketing tool, the correct use of edutainment can facilitate the growth of a customer or a professional community
Why don’t you build an edutainment academy?
We all know that nowadays all stakeholders are interested in a dialogue with the organization based on “true infos”. And learning can be a joyful opportunity to live the brand experience.
When your employees or your sales force don’t know your company’s products, services or offerings and you know why, when your products, your services and your offerings are very complex and can only be appreciated by educated people, the correct use of edutainment can help your people learn more about your industry, your brand, your world.