Through brand engagement you have to involve people from different functional backgrounds and geographical locations so that they play their role in accord with your brand identity.
A platform can unleash the powerful voice of thousands of frontline employees to share what they have learned from their daily interactions with customers. And storytelling is an extremely useful approach to engaging them in this platform.
Behaviours and stories can be interpreted differently in diverse cultures. Cinema has been practicing the continuous production of stories loved all over the world for decades. They are based on the common ground of emotions and feelings: the human experience
In this parody of Star Trek, produced by the employees of a global brand, the community imagined the company in 2300. The parody was the focus of a global discussion about various corporate problems that needed to be solved – immediately, not in 2300. Nowadays in all countries emerging society hates language that is too formal and rhetorical. People need action and true intentions in this decade of revolutions.
We’ve been practicing storytelling for 10 years in Italy, Spain, France, Germany, Switzerland, Greece, Austria, UK, Slovenia, Croatia, Serbia, Hungary, Russia, U.S.A, Argentina, Egypt, Brazil, South Africa, Australia, New Zealand, China, Philippines, Indonesia, India.
There are stories loved in many cultures. And, as we know, the human brain always thinks through stories.
Our advice is to use storytelling to communicate to your frontline people the opportunity of sharing their insights on customer experience.
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